Today my Twitter timeline was full of news stories on Apple's press release announcing that the App Store had reached 15 billion downloads. What I found really interesting in all this was the news that iOS users average 75 apps apiece. That seems to square with what I know of other iOS users. Based on my conversations with them regarding apps and how many they have installed on their device I knew that I was well above that. I currently have 376 apps installed on my iPhone with many more archived on my Mac. Prior to this news I could dismiss the apparent evidence of my app addiction with the idea that it was based on a rather limited data set - the people I know. Now I know that my usage pattern is higher than the stats that Apple has gathered and I am worried. That said, I am not worried enough to stop downloading apps - at least for now. There are way too many amazing apps coded by talented and hard-working developers to quit now. I would hate to see all their work go to waste. Plus these incredibly addictive bits of downloaded code make my phone ever more useful and my daily life easier. Now how's that for a rationalization?